Templates

WEBSITE TEMPLATE v1.1

SaaS Website

Software product website structure for value, product capability, proof, questions, and conversion.

Purpose

Explain the product promise, demonstrate capability, reduce uncertainty, and guide visitors to trial or sales intent.

Required Sections

Header, Hero, Features, Stats, FAQ, CTA, Footer

Optional Sections

Logo Cloud, Testimonials

Composition Rules

Pricing is a deferred optional pattern for v1.1 and is not synthesized from unrelated sections.
FAQ carries buying-friction answers until a pricing or comparison pattern exists.
Feature sections describe product capability; stats describe evidence or outcomes.
The template must remain useful with logo cloud and testimonials removed.
01Headerrequired

Provide product navigation and primary conversion access.

02Herorequired

Position the SaaS product and primary outcome.

03Logo Cloudoptional

Show adoption proof when real customer or ecosystem signals exist.

04Featuresrequired

Explain product capabilities and workflow value.

05Statsrequired

Summarize product value or operational proof.

06Testimonialsoptional

Add user proof when real testimonials are available.

07FAQrequired

Answer purchase, onboarding, security, and support questions.

08CTArequired

Drive trial, demo, or sales conversion.

09Footerrequired

Provide product, company, resource, and legal navigation.

SAAS TEMPLATE

Present a software product with value, proof, answers, and conversion.

A reusable SaaS structure for product positioning, feature explanation, adoption proof, FAQ, and trial or demo intent.

PROOF

Signals can be added when real proof exists.

This preview uses neutral labels only.

Segment A
Segment B
Segment C
Segment D
CAPABILITIES

Reusable feature blocks explain benefits without becoming services.

Each item states one capability and why it matters.

Clear structure

Organize the page around visitor intent and evidence.

Reusable sections

Compose from existing website patterns and foundation tokens.

Responsive flow

Let section-level behavior handle desktop, tablet, and mobile.

SIGNALS

Stats summarize proof without adding a new pattern.

Production pages should replace these with defensible metrics.

3Core flowsPosition, explain, convert
4Page typesCorporate, SaaS, service, landing
11PatternsStable section identifiers
REFERENCE

Testimonials are optional proof, not required decoration.

Use only when real references are available.

The structure made the offer easier to understand and review.
Sample ReviewerPreview role
Required and optional sections made the page scope clear.
Sample StakeholderPreview role
FAQ

Answer the questions that block conversion.

FAQ is required for SaaS and service templates, optional for landing pages.

Can optional sections be removed?
Yes. The template keeps required sections explicit and optional sections removable.
Does this create AI runtime?
No. Stage 5 only structures page type, template, and section order.
Is pricing included?
No. Pricing is recorded as a deferred SaaS pattern gap.

End with a clear next step.

CTA placement stays template-level while visual treatment remains section-level.