WEBSITE TEMPLATE v1.1
Landing Page
Focused campaign or conversion page structure with minimal navigation and compact proof.
Purpose
Concentrate attention on one offer, service, product, or action without forcing full corporate navigation.
Required Sections
Hero, Features, CTA
Optional Sections
Header, Services, Stats, Testimonials, FAQ, Footer
Composition Rules
Provide minimal brand and action access when needed.
Present the offer and primary action with one h1.
Explain the main benefits or reasons to act.
Alternative to features for service-led landing pages.
Add compact proof when relevant.
Add proof after the core offer when real quotes exist.
Resolve conversion objections for longer landing pages.
Repeat the primary action near the end of the page.
Provide minimal legal or support closure when needed.
Focus one offer around one action.
A compact conversion structure for campaigns, products, services, or single-action pages.
Reusable feature blocks explain benefits without becoming services.
Each item states one capability and why it matters.
Clear structure
Organize the page around visitor intent and evidence.
Reusable sections
Compose from existing website patterns and foundation tokens.
Responsive flow
Let section-level behavior handle desktop, tablet, and mobile.
Stats summarize proof without adding a new pattern.
Production pages should replace these with defensible metrics.
Testimonials are optional proof, not required decoration.
Use only when real references are available.
The structure made the offer easier to understand and review.
Required and optional sections made the page scope clear.
Answer the questions that block conversion.
FAQ is required for SaaS and service templates, optional for landing pages.
Can optional sections be removed?
Does this create AI runtime?
Is pricing included?
End with a clear next step.
CTA placement stays template-level while visual treatment remains section-level.